Create packaging, website design, advertising, and interactive promotions for the Runner’s World Subscription BOX.
The Runner’s World Box is a subscription box service for for runners of all levels. The design is be fun, dellightful, and consistent with Runner’s World Mission to inspire instruct, delight and inform with an emphasis on delighting and inspiring. we used the common runners mantra of ‘you got this’ and translated it literally, as in—you got this great box! Now tear it open! We added inspirational quotes and put delightful products inside. The art direction was established with the box, expanded to the website and across all promotions.