Create a website where BJ Gaddour fans could go to find out more about BJ and his newest workout products. The site needs to show his personality and be more informational than promotional, while still providing a place to buy product.
The site needed to be strongly within the Men’s Health brand while establishing BJ as a brand within that brand. We added content that spoke of his inspirational transformation from overweight guy to Men’s Health cover model. BJ is is very active on Facebook and instagram, so we added his social feeds, and provided a place for users to sign up for newsletters. We kept the product section lower on the page.