Create a campaign for a workout product that appeals to the Women’s Health audience. It must reference the Women’s Health brand while being it’s own product, have energy, and be exciting and current.
We styled this campaign to feel bright and energetic, with vibrant blocks of colors at different angles and added contrast with grayscale images. The photo and video shoots were also high energy, creating a fun and upbeat feel to the marketing materials. Women’s Health used the images from this shoot for the cover of Women’s Health Sweden and in magazine feature about the product.