Read the creative brief, understand the strategy and know your users. Brainstorm ideas, collect information and inspiration. Flesh out ideas and evaluate them for clear messaging.
Simplify and improve the work. Get feedback, make modifications and further develop and improve the creative. Check back with the brief to be sure the work is on target. Sell your great idea to the client, get more feedback and refine and improve some more.
Deliver final work to client. Wow them with work that shows creative, critical and reflective thinking.
I am a creative and I work with creative people. I am inspired by the talents and strengths of the people around me and feel that collaborating is key to creating something wonderful.
I understand that successful design is more than just making something look good, it's about making it look right for the selected audience; to deliver a clear and compelling message that speaks directly to the reader, viewer or user.
I am a storyteller, creating synergy between words and imagery; creating structure through layout and typography and providing weight where necessary to convey message and meaning.
I am a problem solver. I am a team builder. I believe it is necessary to breathe deeply and smell the world around me. I am a runner and sometimes cyclist. I think fart noises are funny, and I make a killer old fashioned.